Sunola Showcases New Products, Set To Launch A Consumer Engagement Promotion Blitz
SUNOLA Foods Ltd, the manufacturer of Sunola Oil and a market leader in food processing has unveiled new extensions of the Sunola brand in the seasoning, grains and sugar class of consumer foods to consolidate its portfolio of food brands as a one-stop choice by mothers for virtually all their food consumables.
The new extensions launched recently at the company’s premises in Lagos include Mom’s Curry Powder, Sunola Rice, and Sunola Sugar. The Mom’s Curry Powder which was the flagship product comes in a 100g sachet of 200 pcs packed in a carton. While the Sunola Rice comes in a pack of 1kg and 2kg as introductory stock-keeping units, the Sunola brand of granulated sugar comes in a 500g pack.
Addressing journalists amidst trade partners and celebrities, an Executive Director of the Company, Dr. Satish Nair said that the new extension of the Sunola brand were products of an extensive research process that took cognizance of the different Nigerian recipes, cultural culinary methods and consumer taste across the diverse ethnic groups and regions of the country.
“Mom’s Curry Powder is a product of extensive research formulated to deliver that distinctive taste in foods that everyone looks forward to in the meals prepared by their mothers. It consists of garlic, ginger, turmeric, and its production process include drying technology. The parboiled rice which comes in very portable sizes of 1kg and 2kg would meet the purchasing power of everyone and best fit for storage in kitchen cabinets.” Nair explained.
Following the unveiling ceremony, the National Sales Manager, Adarsh Bhaskaran hinted the media about the marketing activities to drive the new products across the channels to reach the consumer. He said that “there would be a road show pan Nigeria to raise awareness and a 12-month cooking contest across all regions in which a mom would be selected per region and at the end of the regional contest, there would be a grand contest of the regional winners to determine the winner of the ‘Nigerian Mom’ title.”
Bhaskaran explained further that the new products would enjoy an integrated marketing effort through traditional and new media as well as effective distribution and redistribution across all 36 states in the bid to ensure effective market penetration