Freshworks Announces Expansion Plans in Africa with Strategic Focus and Committed Investments in Nigeria
Freshworks Inc a leading provider of cloud-based business software, recently announced its expansion into the African market. Freshworks plans to substantially increase its commitment with specific investments in marketing, sales and partner resources to better serve its customers in the region.
“Africa is a very strategic market for Freshworks, said Arihant Jain, Director for Middle East & Africa, Freshworks. “The opening of Africa is an important milestone for us, as it demonstrates our expanding commitment to the region and strengthens our position as a leading software provider. The combination of our industry-leading solutions along with a growing customer base in the region will augment our local operations. Our aim is to build rich, meaningful engagement with enterprises of all sizes that are looking for new cutting-edge solutions to power their customer and employee experiences.”
IDC predicts the overall African IT spending to reach $33.4 billion in 2018, with nearly $1.9 billion of that spend coming from Nigeria alone. The year 2017 saw Freshworks building their African foundation with the company’s flagship ‘Partner Program’ receiving immense interest from regional resellers and adding Beaupun and GoTech to their partner ecosystem.